Branding Solutions

Lemontree is a boutique brand strategy consulting firm based in Munich. We offer deep business and brand expertise coupled with pedigree experience allowing us to quickly get to the heart of the challenges your brand is facing. We will work with you and your team to  design and implement effective, business driven, future-proof brand strategy.

Besides brand identity development and positioning strategy, brand architecture strategy is one of our real specialties – and a skill that is not so commonly available. Naturally, Lemontree can competently advise you across the entire spectrum of brand related issues, from brand-driven growth strategies to employee engagement, from company / product naming strategy to social media strategy. We have extensive experience particularly in the B2B segment.

We would like to share the following key principles of successful brand strategy with our readers: