Experience

Project Experience

Dr. Claudia Fisher is the Founder and Managing Director of Lemontree. She is a seasoned brand strategist and business coach and has been advising companies all over the world on high profile brand strategy and marketing issues.

Over the past 20+ years, Claudia has advised many leading international companies, including Siemens AG, Siemens Healthineers, UBS, Osram, Mars Fishcare, CRH, BP, Castrol, Aral and Amoco, American Express, Philips, Logica (now CGI), Ulster Bank/First Active, KPMG TS, CGNU (now Aviva), Royal Sun Alliance and Schering (now part of Bayer) on how to optimise their business and brand strategy. Claudia also helps drive the growth of a number of start-ups.

Core project experience includes brand architecture strategy, brand strategy development for carve-outs and spin offs,  brand identity development, post merger integration, m&a decision models, positioning strategy, differentiation strategy, social media strategy, marketing strategy,  product and company naming strategy, naming development, development of brand models and brand guidelines,  brand history analysis, licensing strategy and brand-driven growth strategy.

Lemontree can help your company to…

We have experience working with companies of all sizes, across a broad range of industries, and on an international basis.  Drop us a line (in German or English) at info@lemontreebrands.com to find out more.