Face-to-face or facebook?

Interesting article about the power of real-world branding in our digital market place. The facebook IPO got all of us thinking – what are your views on the value of online brand relationships?

Why Successful Branding Still Happens Offline blogs.wsj.com

For brands, online social networks are far from the Holy Grail of marketing. The research is clear that for brands that want to be social and generate conversation, a more powerful force is real world, face-to-face conversation.