IKEA takes inspiration one step further

…with their new catalog which includes augmented reality modules. Watch IKEA video


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How many lives does a brand have?

Martin Lindstrom suggests in this very interesting article that the Chinese market may assist the rebirth of European brands that have long become obscure… Read article on Fast Company….


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Why would Dyson not believe in branding – a misunderstanding ?

Apparently, Sir James Dyson has banned the word “brand” from his company – in order to lend clarity to the importance of the product itself. As a big fan of the company’s brand and product, the only explanation for this that comes to mind is that branding is wrongfully defined as creating attention with unsubstantiated [...]


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Face-to-face or facebook?

Interesting article about the power of real-world branding in our digital market place. The facebook IPO got all of us thinking – what are your views on the value of online brand relationships? Why Successful Branding Still Happens Offline blogs.wsj.com For brands, online social networks are far from the Holy Grail of marketing. The research [...]


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