Inspiration

Looking for reports ranking the best global brands on a number of different dimensions?

Interbrand 2020 still pegs Amazon at Nr 2 behind Apple, highlights new entrants Zoom, Instagram and Tesla – go to Interbrand report

MBLM 2020 places Amazon in the top spot based on brand intimacy – go to MBLM Report 2020

Kantar’s BrandZ 2020 shows Amazon ahead of Apple and Microsoft, with Google at Nr 4 and Tencent at Nr 7 – go to Brand Z report

Siegel + Gale rank on simplicity and award the top spot to Netflix – see their Global Simplicity Index to understand how simplicity pays off

 

What is the impact of the corona crisis on the Corona beer brand ?

Corona beer shares its name with the virus – an unfortunate circumstance beyond their control. Will customers

actually start to associate the drink with the crisis? Will they stop buying the beer for that reason ? What should Corona do or say ?

There is a lot of misinformation out there, not to speak of taunting memes and bad jokes … Corona so far has resisted the urge

to respond which seems like the right thing to do – see here Corona remaining silent

Furthermore, it is likely true that negative publicity is damaging only if it undermines the core values of a brand –

in other words, if it exposes that brand values are not authentic – which is clearly not the case here –

see for example here Mark Ritson in Marketing Week on Corona beer and corona virus

 

The Peloton ad that launched a 1.000 memes…