The waning role of the CMO – is this really a good thing in our new decade ?

After Coca-Cola had eliminated the CMO role back in 2017, replacing it with a chief growth officer position, a big controversy started…more companies followed suit with CGOs or with tweaking the responsibilities of their CMOs, by adding in aspects of digital, data and growth strategies or defining closer collaboration with operations. Coke shifting gears back […]


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2020 – what to expect …

Amazon is fighting its way to the top, we already saw Amazon leap frog to the Nr 1 spot, breaking Apple and Google’s 12 year hold on the top spot in the BrandZ ranking last year (although Interbrand still pegged them at Nr 3), now MBLM claims Amazon has best brand intimacy in connection with […]


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Working hard to develop a new product name?

We all know that naming can be a challenging task – it is neither science nor art and requires a solid understanding of the business requirements, the market context, the customer needs and a knack for finding words that are appealing to many. Last minute requests often add to the stress. Trying to avoid the […]


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