Founder and Managing Director Dr. Claudia Fisher has worked across many industries and with many global blue chip clients, including amongst others
Adidas
American Express
BP, Castrol, Aral
and Amoco
CGNU (now Aviva)
CRH plc
CRH Building Products
(including Quester, Bauking,
and Paulsen Gruppe; now BME)
CRH Construction
Accessories (now Leviat)
ESB
KPMG TS
Logica CMG
(now CGI)
Mars Fishcare,
API and Rena
Osram
Philips
Red Bull
Royal Sun Alliance
Siemens AG
Siemens Energy
Siemens Healthineers
Swarovski
UBS
Ulster Bank /
First Active
World Bank
VDE
Endress+Hauser
Dr. Fisher has co-published a book on branding (Connective Branding) and contributed to several articles and book chapters, including David Aaker’s book on Brand Portfolio Strategy.
Contribution
Brand Portfolio Strategy
David Aaker
Free Press
Author
Connective Branding
translated into Romanian
Collegium
Chapter Contribution
Reputation Management
Springer Verlag
Article
Online Spielregeln
Marketing Review St Gallen
Chapter Contribution
Marketing Metaphors and Metamorphosis
Palgrave Macmillan