Founder and Managing Director Dr. Claudia Fisher has worked across many industries and with many global blue chip clients, including amongst others

Adidas

American Express

BP, Castrol, Aral
and Amoco

CGNU (now Aviva)

CRH plc

CRH Building Products

(including Quester, Bauking,
and Paulsen Gruppe; now BME)

CRH Construction
Accessories (now Leviat)

ESB

KPMG TS

Logica CMG
(now CGI)

Mars Fishcare,
API and Rena

 Osram

Philips

Red Bull

Royal Sun Alliance

Siemens AG

Siemens Energy

Siemens Healthineers

Swarovski

UBS

Ulster Bank /
First Active

World Bank

VDE

Endress+Hauser

Dr. Fisher has co-published a book on branding (Connective Branding) and contributed to several articles and book chapters, including David Aaker’s book on Brand Portfolio Strategy.

Author
Connective Branding

translated into Romanian
Collegium

Chapter Contribution
Reputation Management
Springer Verlag

Article
Online Spielregeln
Marketing Review St Gallen

Chapter Contribution
Marketing Metaphors and Metamorphosis
Palgrave Macmillan