Brand Consulting

Lemontree is a boutique brand strategy consulting firm based in Munich. We offer deep business and brand expertise coupled with pedigree experience allowing us to quickly get to the heart of the challenges your brand is facing. We will work with you and your team to  design and implement effective, business driven, future-proof brand strategy.

Brand architecture and portfolio strategy is our core competence – and a skill that is not so commonly available.

We can bring clarity and structure to your brand portfolio and make sure that your brands are working as hard as they should.

Whether your brand portfolio needs revisiting post M&A, or because of a change in business strategy or direction, Lemontree can competently advise you across the entire spectrum of related brand strategy issues, starting from which brand architecture model best to subscribe to, ranging over how to achieve brand-driven growth, designing effective migration pathways, maximising brand equity transfer and getting employee engagement right,  all the way to brand guide line development and licensing. Finally, product naming is also an important part of brand architecture – another area where we can competently support you – be it with the development of naming models, naming processes and guidelines, or the creation of product and service names.

We have extensive experience particularly in the B2B segment.

Whether you are a CMO, Head of Branding or Marketing Specialist – you will be striving to make your brand successful. But what does that mean?

We will work with you to make sure that your brands