Our expertise covers all aspects
of brand architecture strategy
Optimal
structure
Alignment with
business strategy
Brand portfolio
audit
Brand architecture
scenarios & models
Growth
& Focus
IPO preparation
Mergers & acquisitions
(pre- and post-)
Partnerships &
joint ventures
Divestitures
& licensing
Naming &
Naming Strategy
Audit of naming
landscape
Naming strategy
Name development
Product portfolio optimization
Manifestation
& Deliverables
Brand guidelines
Brand rules
Frameworks & decision tools
Brand manuals